WSJ.com Growth Strategy

Key points on the growth strategy of the Wall Street Journal Digital Network from President Gordon McLeod:

* Audience growth is linked to free and paid content working together. Not one or the other but both.

* Move users through a funnel - web visitor to registered user to subscriber to premium subscriber.

* Free, unique content feeds the funnel.

* Make web registration simple, quick. Offer additional benefits to registrants. These users are more valuable to advertisers and are more likely to move through the funnel.

* Be transparent about what is free and what is paid content.
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