Social Media Ideas

Ideas related to social media's integration with traditional media from Brendan Monaghan of Slate and Stephen Wellman of Ziff-Davis:
* Make it easy for people to comment o articles. Don't assume that it is.

* Content is your chief marketing tool. Editorial and marketing should be sharing info all the time.

* Should we build web pages based on where people are coming to the site from? Digg-optimized pages, for example.
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