Digital Magazine Strategies

What's in the future for digital magazine editions, from Gregg Hano of Popular Science Media Group:

* Digital readers are the future. Prepare to optimize content for things like Kindle now.

* Then figure out how to monetize it. Micropayments are a likely option. Digital readers from Sony, Samsung, Plastic Logic will need carriers. Content payments can be added to bills.

* Work with advertisers to develop metrics for success. Make sure both parties are on the same page.

* E-ink readers are only 3-5 years away.
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