Coverage of Audience Development Conference

In my job as editorial manager for the PTA national organization, I will be attending the Audience Development Conference and Expo, June 7-9 in Chicago. I will be blogging from the conference. I'll also be using Twitter (@readership101) to send updates.

 

One of the sessions I'm most looking forward to is "Digital Edition Strategies for the Next Five Years" with Gregg Hano of Popular Science Media Group. There is some buzz about digital magazines and their possibilities. I am hopeful the case studies can be useful springboards for innovation.

 

That's kind of the point of going to this conference...it's about audience. Sure, there is an emphasis on magazine (it is sponsored by Folio), but it's not about one media in particular. Sessions address the most effective ways of reaching people. Newspapers, trade publications, radio, TV, social media, etc., can all benefit from these ideas. I will try to bring some of the best back to this blog.