A "viewspaper"
Newspapers need courage to change, says Michael Gawenda, former editor of The Age. Not big news, but he does offer some sharp insight into why newspapers struggle. They didn't play to their strengths. Instead, they tried to address their weaknesses. Other comments:
- Newspapers need to control their website and truly integrate the newsroom instead of just talking about it.
- Newspapers need to get smaller and clearer in focus.
- Commentary is important if it is presented as just another form of reporting: "Tell me something I have not thought about."
- No lousy puns in headlines.
Labels: Newsroom structure, readership, The Age

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