Readership Institute: Get Smart About Your Readers

Readership Institute: Tribune Redesign Comments
Cheers to the Readership Institute's Mary Nesbitt for reflecting my exact thoughts on the Chicago Tribune redesign. In particular, these thoughts...

• I don't know how the Trib is doing it exactly, but I can't have not noticed any difference between the much-talked-about 50/50 ad-news split. In fact, the way the pages look I'd almost say there is the appearance of MORE newshole. Amybe it's more full-page ads, maybe it's a "brighter" newshole instead of gray text blobs.
  
• Thankfully, they have revamped and refocused the awful Q section. Never has there been a section of a major American newspaper that has been so unfocused.
  
• Hooray for alternative story forms.

For mroe on the Trib redesign (and how it has irked "core" readers) go to this post from Alan Mutter's blog (and look for my comment).