The "Next" Newspaper Next

I've linked the importance of Newspaper Next and Northwestern University's Readership Institute for a long time. While Readership Institute contributions have been mainly blog posts for a while (still valuable, though), Newspaper Next appears to be moving forward. It will announce its "version 2.0" on Feb. 19 in a webcast.

Newspaper Next states that the full version of the report will be available as a PDF after the webcast. Visit the N2 blog to download it.

Disaggregating newspapers
An old post recently discovered from Dave Morgan, an online revenue guru who knows something about the newspaper business. He suggests that newspapers, as they are, are weakening vertical companies. They might be more sustainable (even more profitable) as horizontal ones. His thinking is:

• Let local news units leverage content into more than just print and online (newsletters, specialty weeklies, global news companies).
  
• Grow alternative delivery businesses.
  
• Expand sales operations to other media.
  
• Allow digital team to offer more services to outside businesses.

Interesting thoughts.